Cookiebot-Driven Analytics: Elevating Data Management and Personalization

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Comment optimiser la satisfaction client grâce à l’intelligence digitale ?

French

Intervenants

Linda Ameur

Directrice Commerciale, ABBYY France

Sabine Germain

Journaliste, L’Argus de l’Assurance

Description

De plus en plus d’assureurs mettent en place des solutions de Business Intelligence. Mais 60 à 70 % des données restent non structurées, ce qui les rende non exploitables d’un point de vue opérationnel et stratégique. Dans cette interview menée par L’Argus de l’Assurance, nous adresserons les points clés à tenir en compte pour mettre en place des outils de transformation numérique qui permettent de mettre le client ainsi que les équipes business au centre des opérations.

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